Proximity Marketing or Beacon Marketing is the latest innovation in reaching people on their cellphones. Google is investing millions of dollars into this technology.
So what is it and why should I care?
Well, Google Chrome is and has been the number 1 browser in the world since 2012. Android phones ship with Google Chrome and there is a version for iPhones. One of the features of Google Chrome's browser is a feature Google calls "the Physical Web". The Physical Web allows consumers to access valuable information directly on their phones instantly without having to open apps. This means, the consumer gets more information faster.
Proximity marketing harnesses the power of Google Chrome and Google's Physical Web to boost YOUR business. Proximity marketing means you are marketing to people in your area (usually within a maximum of 750 feet). Beacons are programmed to transmit your message to nearby cellphones. On iPhones the message is held in the notifications area of the user's phone. On Android phones there is an icon that illuminates on the user's phone to tell them they've received your signal.
We can configure your beacon to broadcast any message that you want to send. For example, a restaurant might put a beacon outside which would put your menu and specials on the person's phone. Realtors can put beacons in houses they are selling and give the person access to a tour of the house, the realtor's business card and neighborhood or other information. Encouraging the prospect to call you from one click on their phone. Retail businesses can list sales, encourage people to sign up to their email or text blasts and invite customers to like your Facebook page, watch your videos or subscribe to your podcasts.
One of the most exciting features of beacons is they work 24/7 365 days per year and broadcast your message to everyone around you. Going to a sporting event, movie or theater? Keep a beacon in your pocket and during down time when people are looking at their phones, they're seeing your message and browsing your offers.
Service businesses can put a beacon in every truck and reach thousands of people every month. When your crew is parked on a street, your message is going to the phones of nearby homeowners and people who walk by. When they stop for lunch your message is going out to every phone, so even when they aren't working, your marketing is working.
Give an extra one to your spouse or kids and your message can be broadcast wherever they are too. The possibilities are limitless.
When you lease beacons from us, we build an SSL secure landing page and point your beacon to that page... That page can then direct people to your main website and list your special offers. To keep them interested we build a very effective landing page with a great offer and call to action. We include monthly changes to your offer at no charge each month.
We recently ran a test case with a landscaper and got over 10,000 page views to their landing page in just under 6 weeks. Our pricing is the best in the industry and we are experts and programming your beacons properly. Our current pricing is the monthly hosting and operating charge is $99 per month and includes one beacon. Each additional beacon (pointing to the same offer) is $29.95. You may cancel at any time and as long as you return the beacons there is no cancellation fee. If a beacon fails we replace it free (you must return the defective beacon). If you lose or break a beacon there is a $99 replacement fee during the first year, after one year, we replace them free.
I'm George Louvis