Reaching Customers on Their Phones
1. As long as your website is mobile friendly, you can use your customers dedication to their phones to your advantage. This past year I did some work for a company that specializes in poison ivy removal. When I began working with them, their website was NOT mobile friendly. You simply could not read their site, (which was designed for a desktop computer) on a 4 inch phone screen. We changed that immediately. We also added a "click-to-call" feature to the website. The number of phone calls coming in from people requesting quotes almost doubled from the previous year. Why? Because we thought about our customers and made our system work for them. Think about it, you're out in your backyard, you see something that you think is poison ivy, you grab your phone and search poison ivy, looking for images. You see pictures of poison ivy and realize that, yes what you have in your yard is poison ivy. Now, the next search is "How do I get rid of poison ivy". The company website comes up and you see they offer free estimates, you either fill out the form or click "call now" and set up an appointment. Either way, the customer is satisfied that the problem is being dealt with and can move on in their day. The consumer is grateful that their problem is solved. From the company's perspective, that customer is not calling around, they found what they need, they called you, all you need to do is follow through and close the sale.
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I'm George Louvis