There are a lot of advantages to Text Message Marketing. We touched on them in my last post. That was a long post, so I thought I'd write a shorter (and hopefully more concise) primer. Text Message Marketing is also called SMS "Short Message Service" Marketing.
The two biggest advantages of SMS are:
1. It puts the advertiser in control of the message and the timing.
2. People "opt-in" so you know that these are people who WANT to hear from you.
The downside to SMS is:
It requires work on the part of the business owner. You need to educate your staff so that they will educate your customers so your customers will sign up for your SMS program. You see, you can't just purchase a system and then shoot out text messages to everyone's phone. Customers have to sign up and they won't sign up if they don't know how, or worse, if they don't know that you have an opt-in program.
Fortunately, it is very easy to overcome the downside. You can quickly teach your employees how to sign people up and some companies pay a bonus or incentive to the employee who signs up the most customers in a given time frame. You can also put a post card in every customer's bag as they leave explaining the program and including the SMS sign up code. Give customers an incentive to sign up while you have them in your store or restaurant. For example, you could offer 10% off today's purchases if they complete the sign up process. Let them know that they will receive exclusive offers and discounts as a "member" of your text club.
Texting is also great for bands, artists and theaters. Your "members" get notification via text whenever you have a new video, song, show or even an interview available. You can attach photos to a text message and really give your fans a personal touch.
Would you like to learn more? Better yet, would you like to try text marketing for 3-4 months free with absolutely no-obligation? Simply fill out the form to the right and in the Questions box write "free text plan". We've set up a deal through Dealz4.org to give a free demo. At the end of the free trial period, you will be given the option to pay a discounted yearly fee or have the service shut off. NO credit card is required for the free trial and your system will NOT become active unless YOU choose to active it after the trial period. What could be more fair?
*if you decide to keep the service you will receive unlimited texting for $397 per year.
I'm George Louvis